Milwaukee Admirals Campaign
My Capstone at Marquette was working with the Milwaukee Admirals on a campaign to bring young families to the hockey games every season. My advertising agency Flying Pigs focused on several different strategies including: radio, guerrilla, out of home and social media advertising. I was the Creative Director of the group and ensured that our deliverables and presentation properly represented our insights and strategies. It was crucial that our campaign could be successfully implemented with the budget and time frame given.
Campaign booklet spreads:
