Ulta Beauty
Graphic Design • Social Media Content Creation • Art Direction • Social Strategy
I am proud to be part of the Ulta Beauty Social Media Team that grew our Instagram following from 6 to 7 million followers, and our TikTok to 1 million. As the Social Media Content Creator/Designer, I supported the development of Ulta Beauty’s social media visual and creative strategy by designing impactful visual social content focused on improving brand love & loyalty, and accelerating strong community growth.
Day to day I created and managed digital design assets for their organic and paid media channels. From illustrations, assistant art directing photo shoots for new products, to brainstorming weekly for our entire organic calendar, I have immersed myself in every digital medium you could imagine. Not only did I bring the creative to life, but I constantly was crafting the strategy behind it, as well as making sure it aligns with the brands integrated marketing strategy. Ultimately helping guide what makes Ulta's content so successful across the board. To see an accurate representation of my most recent work, check out Ulta Beauty's social pages below—
Instagram Infeed
From concept to design, below are some of the top performing Infeed Instagram posts I designed. My amazing team and I live & breathe social media while working within quick turn around times— We strive to be the best in the beauty industry by keeping our content engaging, educational & ahead of the trends! Our top performing post were in the 5 digits for likes, and led to high conversion rates when products were directly linked within the posts.
TikTok & Reels
As TikTok & Reels gained traction, I started filming my own organic content & writing briefs for different creators featured on our page. Below are a handful of my favorites! I look forward to continuing to push limits within the video space; there are endless opportunities to get creative & relate trends back to our brand.
Instagram Stories
I am constantly designing Instagram stories to connect with our following and share the latest deals in store & online! This is only a small fraction of them that I created during my time. Instagram stories is an amazing tool to directly link our sales and lead to more sales.
