Summerfest

Graphic Design • Social Media Content Creation • Illustration • Marketing Strategy

As the Seasonal Designer for the 2020 festival, my time was cut short due to COVID-19. I worked on everything from potential koozie designs, to billboards living across the midwest promoting the festival and each band playing. With the uncertainty of the future, Summerfest 2020 was cancelled, but a lot of what I worked on was still out and about to see.

A large part of my role was taking admats from each artist and transforming them into different platforms such as: out of home, gate signage, web, social and email.

Creating the 2020 autographed posters for AMFAM back stage artists was super cool! The design was based on the campaign theme and colors for this years festival. I enjoyed taking part in the campaign ideation process.

Social media design and content creation was another huge aspect of my role. Below are a few of my favorite social stories that I created for our followers to send to their Fest Friends on Valentine’s Day!

Last but not least, here are a few one-off projects that include festival stickers, merch, etc.